BLUE CHANNEL

On October 15th, 2018, YouTuber Gooseworx posted a video titled "ＴＨＥ_ＢＬＵＥ_ＣＨＡＮＮＥＬ" consisting of a VHS-quality blue screen with the word "BLUE" in the bottom right corner and a strange song, gaining over 443,000 views in three years (shown below, left). On January 15th, 2021, the YouTuber uploaded a video titled "something blue is coming" advertising an upcoming project, showing a flash of a medication box labeled "Thalasin"

Thalasin
On February 6th, Gooseworx released the project, titled "BLUE_CHANNEL: THALASIN." Presented as a television commercial, the video advertises a drug called Thalasin, which is presented as multiple pills, each one causing a different emotion. Each emotion is illustrated through drawings of common facial expressions.

In the second half of the video, the host of the ad talks about Thalasin+, which can induce emotions "beyond previous natural capabilities." These are similarly represented by drawings of extreme, horrific body-horror-like facial expressions with names like "dorcelessness" and "andric."